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Managing people and the transactional side of the business: clients, contracts and templates, invoices and payments, sold-dog transfer records, and the per-client profile (contact card, internal notes, communication log, financial summary).
How to manage your account settings — profile, notifications, kennel and social pages, payments, plan changes, custom health schedules, password, and contracts received from other users.
A tour of the breeder portal home screen: the “Needs Your Attention” panel, quick health logging, planning a litter with the Maiden Predictor, quick stats, recent-activity audit trail, and upcoming heats.
Only for microchips registered inside Pet Records (or dogs registered in Pet Records, which is free). They plan to expand it globally over time.
No. Pet Records won’t remove you from the breeder portal, stop you registering dogs, or take down your own website. At most they may lower your badge or stop you listing on Pet Search. They say they can tell real reports from false ones and won’t penalize you for buyers who ignored care instructions.
Bronze: the dog exists and is registered ($35), with no vetting (often issued to kennels they don’t know well). Silver: registered with no known issues or complaints. Gold: the dog has a clean Embark health panel (~270 genetic tests). Platinum: the highest, hardest-to-earn tier, where Pet Records is willing to fully vouch for the dog and breeder.
Our argument: AKC papers only prove lineage and ownership, not health; AKC charges to register, adds late fees, and charges transfer fees — effectively charging multiple times per dog. We consider that unfair and say it doesn’t give buyers the health reassurance they actually want.
It’s a flat $35 per dog regardless of the dog’s age, with no late fees, free litter registration, and free transfers for the life of the dog. Registration follows the dog from family to family forever; the only extra charge is a replacement fee if a new owner wants a fresh physical certificate.
When you plan a litter, if you’ve entered your sire and dam’s Embark color genes, it predicts the likely puppy colors and coats and ranks the outcomes by probability (for example, a 20% chance of one result and 60% of another).
The most storage, unlimited custom applications, integrated Pet Search puppy ads, and the integrated website builder/template plus API access. A website and API both require Breeder Pro.
Unlimited dogs, unlimited litters, unlimited health records, heat tracking and scheduling, a view-only buyer portal, dog transfers, pedigrees, printable reports, income/expense tracking, waitlists, contracts, and AI writing.
Three tiers running from about $10.50/month up to about $26/month: Basic, Business, and Breeder Pro. Pet Records recommends the top $26 Breeder Pro plan, which has the best of everything.
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